TERRA NOVA® Nurseries, Inc. is a world-renowned leader in plant breeding, propagation, and horticultural innovation. Established in 1992 and based in Canby, Oregon, we specialize in tissue culture propagation and grow both annuals and perennials. Our mission is rooted in a passion for enhancing the natural environment through the development of superior plant varieties that embody beauty, resilience, and sustainability.

From the beginning, TERRA NOVA® has been committed to pushing the boundaries of ornamental horticulture. We’ve introduced over 1,000 new plant varieties and hold more than 700 active patents across the United States and Europe. Our breeding program emphasizes natural methods—eschewing genetic modification and plant growth regulators—while investing over $1 million annually in research and development to ensure continuous innovation.

We are especially known for our groundbreaking work with Heuchera, Coleus, Echinacea, Coreopsis, and Sedum. Our cultivars are celebrated for their vibrant foliage, compact growth habits, and extended bloom times. TERRA NOVA®’s breeding team, including Chuck Pavlich and Harini Korlipara, has earned numerous patents and accolades for their contributions to the industry.

Our journey began with a shared love of plants among four friends, Ken, Dan, Lynne, and Jody, who combined their talents in microbiology, horticulture, and business to launch TERRA NOVA® from a backyard lab. Early successes like Heuchera ‘Plum Pudding’ and Pulmonaria ‘Excalibur’ set the stage for a legacy of innovation that continues to this day.

Today, TERRA NOVA® produces over 700 varieties and ships millions of tissue culture plants and liners annually. We serve all sectors of the green industry, including wholesale growers, plant brokers, chain stores, independent garden centers, mail-order nurseries, and specialty companies. Our global reach includes partnerships with labs and cutting farms in Europe, Asia, Central America, and Africa.

Our catalogs and marketing efforts reflect our commitment to education and inspiration. Each catalog is thoughtfully themed and designed to showcase new introductions, offer detailed plant insights, and support growers with ordering tools and trial garden results. We also host immersive events like our annual Open House during Farwest Show week, offering firsthand experiences of our latest innovations.

TERRA NOVA®’s display gardens in Canby are a living testament to our breeding excellence. These gardens attract visitors from around the world, providing a vibrant showcase of our colorful introductions and demonstrating how our plants perform in real-world conditions.

We believe in collaboration and customer satisfaction. By working closely with industry partners, horticulturists, and researchers, we foster a culture of shared knowledge and innovation. Our grower support programs include labeling guidelines, plant tag specifications, and unrooted cutting programs to ensure success from propagation to retail.

Our mission is to cultivate a greener, more vibrant world. We strive to be at the forefront of plant breeding, delivering varieties that captivate the imagination of growers, landscapers, and garden enthusiasts. Through our dedication to quality, innovation, and environmental responsibility, we aim to enrich lives and landscapes across the globe.

At TERRA NOVA® Nurseries, every plant tells a story—of creativity, care, and commitment. We invite you to be part of that story, whether you’re discovering a new favorite cultivar or designing a garden masterpiece. Together, let’s grow something extraordinary.