Each day had its own vibe. People got to check out our newest plants before they hit the market, chat with our breeding and sales teams, and hear the back stories, like how we came up with the look, the name, and why we think it’ll be a hit. It wasn’t super formal, just a cool way to show what we’ve been working on and let folks see the full journey from idea to finished plant.
We also wanted it to feel fun and welcoming. We had snacks, giveaways, and lots of casual convos that turned into real connections. Whether someone was a grower, a broker, or just looking for fresh ideas for their catalog or social media, there was something here for them.
For us, this was also about showing who we are. Our gardens aren’t just pretty, they tell stories. Every plant has a personality, and we love weaving that into our branding and catalogs. This event gave us space to play with those ideas and see what resonated with people.
By the end of the week, it felt like we’d started something special. It wasn’t just about showing off plants, it was about sharing our passion, sparking new ideas, and building something that lasts. We’re already thinking about how to make next year even better.
